Understanding What Drives Swing Voters with Rich Thau Engagious

Rich Thau, Co-Founder and President, Engagious describes his ongoing Swing Voter Project which explores the motivation and behavior of those who voted for Obama then voted for Trump and those who voted for Trump and then voted for Biden.  With adjustments for COVID-19 restrictions, Rich moved online to talk with voters around the country about their sources of information, interest in voting, and what issues mattered the most to them. Swing voters are not having a problem making up their minds because of too much information rather it is about tipping points to push them over to the other side.

#swingvoters #COVID19 #SwingVoterProject


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