Queen’s ‘I Want to Break Free’ in Doritos 3D Super Bowl Ad

Freddie Mercury

Doritos has been teasing the hashtag #FlatMatthew for their Super Bowl LV commercial recently, and on Tuesday (Feb. 2), the snack company revealed that “the search for dimension” is finally over.

In the new 60-second spot, Queen’s 1984 hit “I Want to Break Free” is heard as a “flat,” 2D version of Matthew McConaughey is seen struggling with everyday tasks, including grabbing his morning coffee and walking his dog.

“Lately, I just haven’t been feeling quite like myself. Life used to feel fuller. Some days are harder than others. It’s like I used to be on solid ground,” McConaughey says in a voice over before his flat form makes his way to an appearance on Jimmy Kimmel Live. 

Source: Billboard

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