Off The Marc
Off The Marc
They're Kathy (she's always right) and Marc (he's usually wrong) Silverstein, a.k.a. The Bickersteins. They're PR and marketing experts, who don't agree on anything. Listen to them discuss, debate and argue over who is on and off message each week. It's like a touch of home, only at the in-laws--for Thanksgiving. Off The Marc with the Bickersteins is a production of On The Marc Media, rated one of the best PR and Marketing firms in Washington, D.C.
Bickering Over: Creative Storytelling through Viral Videos - with Joseph Wilkins
on May 14, 2021 by Marc Silverstein and Kathy Fowler Silverstein
Videos don’t go viral overnight… well, some do, but it’s like rolling the dice. When you spend precious revenue on video marketing, you don’t want to throw its success to chance. That’s why investing in creative storytelling is essential, and adding a dash of humor doesn’t hurt to increase your odds of earning mega views.FunnySalesVideos founder Joseph Wilkins stops by Off The Marc to share why he thinks the idea of going “viral” is outdated, and every sales video needs to have a solid strategy behind it. Marc, Kathy, and Joseph discuss the importance of investing in videos that will convert into sales for your business by focusing on the message, your audience, and leveraging humor – and you don’t need to be funny to do it! (You just need to find someone who is!)To stay on top of the latest news, check out 1631 Digital News at www.1631DigitalNews.comFor more information, visit www.onthemarcmedia.com or email firstname.lastname@example.org.
Bickering Over: The Games Reporters Play & Why They Make The BEST Crisis Managers
on May 6, 2021 by Marc Silverstein and Kathy Fowler Silverstein
This week Marc and Kathy let everyone in on a little secret – all reporters play the same games when trying to capture a story. From ambushing public figures under fire to using hidden cameras to capture a person off-guard, they know all the tricks because they’ve been there (and sometimes done that) as veteran reporters. So why turn to a former reporter as the expert during a crisis? Because they know exactly what the media is thinking and the tactics they use to get the story they want. Learn how Marc and Kathy have capitalized on their past experiences and leveraged their knowledge of the media to help businesses when they are facing a major PR crisis.For more information, visit www.onthemarcmedia.com or email email@example.com.
Bickering Over: Capitalizing on Clubhouse for Your Business’s Marketing Goals - with Bret Kinsella
on April 20, 2021 by Marc Silverstein and Kathy Fowler Silverstein
Kathy’s in. Marc’s out. It takes an exclusive invitation to be on Clubhouse--and only one of our hosts has it. Clubhouse is the hot new audio-only app that’s dominating social media with its high-profile users and niche chatrooms. With opportunities for networking, business growth, and building personal connections, it’s obvious why everyone wants in. The catch? No posts, no comments, and no one can join without a coveted invite. (Sorry, Marc!)So, how can your business use Clubhouse to its full potential? Marc and Kathy connect with social audio expert and founder of Voicebot.ai, Bret Kinsella, for exclusive insights on Clubhouse’s rising popularity and how to use it for your business.For more information, visit onthemarcmedia.com or email firstname.lastname@example.org
Bickering Over: PR Crises – Ted Cruz, A Chatty School Board, and Chris Harrison, Oh My!
on March 1, 2021 by Marc Silverstein and Kathy Fowler Silverstein
We’re talking about mega PR crises in this episode of the Bickersteins. Everyone from politicians to big companies, to entertainers and more are "stepping in it" lately. Senator Ted CanCruz, host Chris Harrison from The Bachelor, a school board caught mocking parents, it’s like there’s something in the water causing prominent people to make bad decisions. Kathy and Marc weigh in on these major blunders, then battle over how to get the apologies ready. Even better, they explain how effective crisis communications could have changed the outcomes. Tune in and see how your solutions stack up against the Bickersteins.
Bickering Over: Politics and Your Business - with Dr. James R. Bailey
on February 2, 2021 by Marc Silverstein and Kathy Fowler Silverstein
The year started off with a bang with the US Capitol being attacked by supporters of he who shall not be named, and then Joe Biden was sworn in as the 46th President of the United States. So do you stay quiet about these as a business or do you speak out about your political views? Marc and Kathy welcomed Dr. James Bailey, a professor at George Washington University to weigh in on the topic, as he had published a study exploring the hard-hitting questions. Will it affect your clientele? Will people still want to work for you? All of this and more are answered in this week's episode so get comfy.
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