Off The Marc

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Off The Marc

They're Kathy (she's always right) and Marc (he's usually wrong) Silverstein, a.k.a. The Bickersteins. They're PR and marketing experts, who don't agree on anything. Listen to them discuss, debate and argue over who is on and off message each week. It's like a touch of home, only at the in-laws--for Thanksgiving. Off The Marc with the Bickersteins is a production of On The Marc Media, rated one of the best PR and Marketing firms in Washington, D.C.

  • Bickering Over: The PR Strategy Behind Celebrity & Influencer Brands – with Dulma Altan
    on April 15, 2022 by Marc Silverstein and Kathy Fowler Silverstein

    Have you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it.We’ve invited Dulma Altan, who has gained lots of traction on TikTok for talking business and sharing advice geared towards female entrepreneurs, to fill us in on the PR strategy behind celebrity and influencer brands.Contact Dulma: @iamdulma on TikTok★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL ↓Facebook: http://www.facebook.com/OTMMediaTwitter: https://twitter.com/onthemarcmediaLinkedIn: https://www.linkedin.com/company/on-the-marc-media/Instagram: https://www.instagram.com/onthemarcmedia/Check out 1631 Digital News: https://1631digitalnews.com/Want to be our next call-in expert? Email kruben@onthemarcmedia.com

  • Bickering Over: The Importance of Choosing the Right Reputation Rehab Interview
    on March 25, 2022 by Marc Silverstein and Kathy Fowler Silverstein

    When a scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most famous “post-scandal” interviews and if they were a PR success or a total bust.★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL ↓Facebook: http://www.facebook.com/OTMMediaTwitter: https://twitter.com/onthemarcmediaLinkedIn: https://www.linkedin.com/company/on-the-marc-media/Instagram: https://www.instagram.com/onthemarcmedia/Check out 1631 Digital News: https://1631digitalnews.com/Want to be our next call-in expert? Email kruben@onthemarcmedia.com

  • Bickering Over: Does Anti-Marketing Really Work? – with Jodi Innerfield
    on March 18, 2022 by Marc Silverstein and Kathy Fowler Silverstein

    Anti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers.This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with her perspective on this less conventional marketing method and share why it’s so effective. You don’t want to miss this one!Contact Jodi: http://www.jodibeth.com/★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL ↓Facebook: http://www.facebook.com/OTMMediaTwitter: https://twitter.com/onthemarcmediaLinkedIn: https://www.linkedin.com/company/on-the-marc-media/Instagram: https://www.instagram.com/onthemarcmedia/Check out 1631 Digital News: https://1631digitalnews.com/Want to be our next call-in expert? Email kruben@onthemarcmedia.com

  • Bickering Over: The Ins and Outs of Owning a Franchise – with Mark Harrington
    on February 4, 2022 by Marc Silverstein and Kathy Fowler Silverstein

    It’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place.This week we invited Mark Harrington, Chief Lugging Officer at Junk Luggers of Gainesville, Virginia, to share his valuable experiences and inside scoop. After listening, you may even want to purchase a franchise of your own!Contact Mark: https://www.junkluggersofgainesville.com/about-us/meet-the-team/28735-mark-harrington.html★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL ↓Facebook: http://www.facebook.com/OTMMediaTwitter: https://twitter.com/onthemarcmediaLinkedIn: https://www.linkedin.com/company/on-the-marc-media/Instagram: https://www.instagram.com/onthemarcmedia/Check out 1631 Digital News: https://1631digitalnews.com/Want to be our next call-in expert? Email kruben@onthemarcmedia.com

  • Bickering Over: What They Don’t Tell You About Working in Public Relations – with Marin & Kacey
    on January 21, 2022 by Marc Silverstein and Kathy Fowler Silverstein

    Ever wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger *and much cooler* members of the On The Marc Media team.Just a few years out of college, Marin and Kacey dispel myths, share some personal challenges and of course, give advice and lessons learned along the way. ★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL ↓Facebook: http://www.facebook.com/OTMMediaTwitter: https://twitter.com/onthemarcmediaLinkedIn: https://www.linkedin.com/company/on-the-marc-media/Instagram: https://www.instagram.com/onthemarcmedia/Check out 1631 Digital News: https://1631digitalnews.com/Want to be our next call-in expert? Email kruben@onthemarcmedia.com

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