Moneybagg Yo Manager Mike Brinkley: Exec of the Week

This week, Memphis-based rapper Moneybagg Yo went somewhere he never has before: the top of the Billboard 200. His 11th charting album since just 2017, A Gangsta’s Pain (released via Yo Gotti’s CMG label, along with N-Less and Interscope) debuted atop the chart with 110,000 equivalent album units in the United States, according to MRC Data, a figure driven almost entirely by streaming and the highest one-week total in his career to date.

That feat, and Moneybagg Yo’s sheer prolific output over the past few years, has represented a steady grind to the top for the MC, one that has been helped over the past year and a half by his singing to Roc Nation for management in January 2020. Since then he’s had three albums in the top 10, and four straight overall, and has seen his biggest radio successes to date with singles “Time Today” and “Said Sum,” the latter of which is at No. 17 on the Hot 100 this week, his highest-charting song to date on the list. And all of those victories help make his manager and Roc Nation senior vp artist management Mike Brinkley earn the title of Billboard’s Executive of the Week.

Here, Brinkley talks about Moneybagg Yo’s successes, the impact of consistency and radio play and how to take the next step in developing the artist as a global force, beyond the U.S. “For a release to be successful,” he says, “We must have an aligned vision, push ourselves and clients to reach their full potential, hold ourselves accountable and maintain transparent lines of communication.”

Source: News | Billboard

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