iHeartMedia chairman and CEO Bob Pittman touted the deal, saying: “Adding Triton Digital and its industry leading services to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution.”
Operating in more than 50 countries, Triton is an ad technology platform for audio streaming and podcasting that “enables publishers to monetize their audiences” by offering measurement and infrastructure that helps maximize the yield of ads and operating a programmatic ad marketplace.
Neal Schore, CEO of Triton Digital, said: “We remain deeply committed to providing the world’s broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.”
This article was originally published by The Hollywood Reporter.
Source: News | Billboard