Michigan football players have signed a deal that allows them to profit off the sale of their jerseys, but how much are they going to make?
It’s a brave new world in college athletics in the wake of NIL legislation allowing college athletes the ability to profit off their name, image and likeness. With several deals already announced this month, including several restaurants sponsoring entire offensive lines and dozens and dozens of athletes on cameo, now comes the deal for Michigan athletes to profit off the sale of their jerseys.
What used to be a big-time NCAA infraction by selling your jerseys or other apparel and memorabilia, now athletes can profit off the jersey they are marketing every Saturday.
Michigan football players can profit off the sale of custom jerseys
Michigan’s official retail store, The M Den, announced what is believed to be the first deal of its kind over the weekend. The store will sell custom football jerseys that will have the player’s name and number on the back.
No longer will the store sell generic No. 1 jerseys without money going directly to the player.
“Right this minute, the only permission we have is to do this through our custom jersey program,” The M Den president and co-owner Scott Hirth said. “We could print any of the other 10 billion people on the planet with their name and number on the planet, except for the current players two weeks ago. So, the only thing that changed is now we can add to the 10 billion people on the planet, the 130 players on the team. We don’t have the ability to make 1,000 of those for player X and make that a stock program. That doesn’t mean next Tuesday we can’t do that, but right now, that’s what we can do.”
All players will receive the same payment for the sale of their jersey, which The Action Network reported will exceed $10, and athletes will have their deals honored as long as they are eligible. Once an athlete graduates or is no longer on the team, they will no longer receive payment for their custom jersey.
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