If you’re trying to hit the slopes in Beyoncé’s new Ivy Park x Adidas collection, then just wait until her “Icy Park” hits stores on Feb. 19.
The superstar and fashion mogul made the announcement on her brand’s socials Friday (Feb. 5) with a brand-new clip that features Queen Bey flashing her grills and blinding sunglasses. Ivy Park also shared a shot of Hailey Bieber wearing a cropped version of the same skintight pink geometric-patterned two-piece set as Beyoncé. She also tapped “Icy” rapper Gucci Mane and Kaash Paige for her cool campaign.
She first unveiled her third Ivy Park x Adidas collection in January with a similarly electrifying visual of snow-capped mountains. Her skiwear-meets-streetwear drop highlights cozy textured pieces made from faux sheepskin and performance terry materials, a new Ivy Park monogram and ski tag print, and a new “Your Park Is Your Wonderland” mantra.
Source: News | Billboard