Hailey Bieber Stars in Beyonce’s ‘Icy Park’ Ads

Hailey Bieber

If you’re trying to hit the slopes in Beyoncé’s new Ivy Park x Adidas collection, then just wait until her “Icy Park” hits stores on Feb. 19.

The superstar and fashion mogul made the announcement on her brand’s socials Friday (Feb. 5) with a brand-new clip that features Queen Bey flashing her grills and blinding sunglasses. Ivy Park also shared a shot of Hailey Bieber wearing a cropped version of the same skintight pink geometric-patterned two-piece set as Beyoncé. She also tapped “Icy” rapper Gucci Mane and Kaash Paige for her cool campaign.

She first unveiled her third Ivy Park x Adidas collection in January with a similarly electrifying visual of snow-capped mountains. Her skiwear-meets-streetwear drop highlights cozy textured pieces made from faux sheepskin and  performance terry materials, a new Ivy Park monogram and ski tag print, and a new “Your Park Is Your Wonderland” mantra.

Source: News | Billboard

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Related Post

NEWSLETTER

Sign up for Breaking News, Newsletter, Blog Posts and Special Deals from 1631 Digital and their media/marketing partners.

Subscribers agree to be contacted from 1631 Digital News and/or their media/marketing partners for breaking news alerts, newsletters and special media marketing offers via email, mail and/or texting communication.