Digital Politics

Covering the Health of the President with Karen Chase Leighton News Anchor
Digital Politics

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.

  • Strength of Online for Voter Persuasion with Loren Merchan Authentic
    on September 13, 2021 by Karen Jagoda

    Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media.  We talk about: Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television Who might be most persuadable using digital tools Recognition of new media habits and reaching chord cutters Unique things digital can do to engage and persuade voters rather than just talking at them Value of contrast messaging Reaching voters with accurate information through ads Running smart GOTV programs @Authentic_HQ #VoterPersuasion #Fundraising #Voters

  • Effectiveness of Audio Ads in 2021 Primary Campaigns and COVID Outreach with Sean Duggan SXM Media
    on August 26, 2021 by Karen Jagoda

    Sean Duggan is VP of Advertising SXM Media with a focus on government, political, and advocacy clients.  We talk about Surprises and trends from the 2021 primary race for Governor of Virginia and the California Governor Recall effort How campaigns are increasingly using audio ads, pivoting now to early persuasion, and planning for the final GOTV Efforts underway to re-educate about the latest wave of the pandemic and mobilizing people to get a vaccination Increasing interest in reaching multi-cultural voters with a deeper understanding of specific blocks of voters Overcoming challenges to finding voters in an ad-free streaming world Early indicators of activities underway for 2022 Senate and House races @SXMMediaGroup #politicalads #audioads #Voters #GOTV #COVID

  • The Expanding Political Advertising Options with Matthew Dybwad Xandr
    on August 20, 2021 by Karen Jagoda

    Matthew Dybwad is the Senior Account Executive focused on political clients at Xandr, AT&T's data-enabled technology platform at the intersection of digital and TV. Their mission is to overcome fragmentation within the advertising landscape for sellers and buyers by creating an exchange that gets them in front of targeted viewers. We talk about: Common misperceptions about the media habits of voters including assuming that voters are like the people who are buying the media. Political marketers need to think more like direct-to-consumer advertisers using all available screens and audio devices to reach voters. Questioning the true value of voter files and growing the universe of potential voters by looking beyond the base to the expanding middle group of voters that are persuadable as well as recruiting new voters. The need to surround voters with persuasive information using a more holistic, integrated media approach and being smart about measuring investment by tracking real-world objectives like list building and fundraising. Preview of activity in the upcoming elections in 2021 and 2022 as well as international elections. How we got to a Digital First approach for political media consultants where CTV/OTT can reach more people than linear tv. @Xandr #Voters #PoliticalAdvertising #OTT #CTV #DigitalAds #AudioAds

  • Eliminating Traffic Injuries and Fatalities with David Braunstein Together for Safer Roads
    on August 5, 2021 by Karen Jagoda

    David Braunstein is President of Together for Safer Roads, a global NGO actively raising awareness and pursuing solutions to increase road safety and eliminate traffic injuries, fatalities, and near-misses.  To promote public-private partnerships and social responsibility, TSR is working with corporations, government agencies, and other interested parties to improve the health of all drivers, passengers, cyclists, and pedestrians.  They are also executing evidence-based fleet safety solutions. David makes the point that a good percentage of accidents happen in a small number of locations. The key is using data and private sector technology to build smarter infrastructure to reduce the likelihood of traffic-related accidents and deaths and build safer cities. @TSRCoalition #TogetherForSaferRoads #RoadSafety #VisionZero

  • Reimagining Unemployment Insurance with Rachel Korberg and Naomi Walker
    on July 22, 2021 by Karen Jagoda

    Rachel Korberg is the Executive Director at the Families and Workers Fund, and Naomi Walker is the Director of the Economic Analysis and Research Network (EARN) at the Economic Policy Institute. They join me on this podcast to discuss the economic recovery from the pandemic and the need for dramatic unemployment insurance reform.  We focus on the previously overlooked value of unemployment insurance with a mission to bring it into the 21st Century. Making Build Back Better a reality will help us recover from the impact of COVID-19 as well as historic inequities in pay, job opportunities, and access to social services. This is a once-in-a-generation opportunity to make a public investment in new jobs and strengthen the unemployment insurance systems in all states. Innovative and updated unemployment insurance policies tested during COVID-19 for previously non-covered workers need to be continued and expanded. Essential investments in updated technology should allow for a worker-friendly interface. #FamiliesandWorkersFund @EconomicPolicy #BuildBackBetter #UnemploymentInsurance #UI Families and Workers Fund Economic Policy Institute

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