Digital Politics

Covering the Health of the President with Karen Chase Leighton News Anchor
Digital Politics

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.

  • Third Wave of Fundraising with Ben Katz ISPolitical
    on June 18, 2021 by Karen Jagoda

    Ben Katz is a political internet pioneer and Chief Architect ISPolitical and concerned about getting beyond the hyper-partisanship when dealing with questions about how to make sure elections are safe and secure. We also talk about: Need to return to expertise in political campaigns. Ben says the traditional gatekeepers are gone replaced by eager amateurs and brute anger. The impact of nationalization of campaigns on partisanship and for raising money from voters and a national audience.  The third wave of fundraising where the deluge of emails asking for money from candidates all around the country are being tuned out. Ben points out the trend to a return to individual asks with customized follow-up enhanced by technology. #fundraising #VoterFraud #VoterSuppression #politicalcampaigns ISPolitical.com

  • Influencing Decision Makers Wherever They Are with Joe Corbe 1631 Digital
    on June 11, 2021 by Karen Jagoda

    Joe Corbe is the Founder of 1631 Digital and the winner of 2 Reed Awards from Campaigns & Elections--one for Best Online Bootstrapped Campaign and the other for Best Online Bare-Knuckled Street Fight Victory for their work with the National Association of Broadcasters to defeat the Ad Tax. As a result of COVID-19 we saw a tremendous increase in time spent on digital sources from desktop to mobile and OTT and Connected TV. Joe talks about the need to micro-target and geo-target decision makers as well as influencers using all digital media options to get the message out particularly when so many people are still working from home. He also emphasizes the need to look at the data to fine tune a campaign and determine which issues are most compelling to the target audience and that will draw interest and contributions from grassroots supporters. @1631_DigitalAdv #ReedAwards @C_and_E @nabtweets 1631Digital.com

  • Bernie Sanders' Mittens and the World of Viral Memes with Don Caldwell Know Your Meme
    on June 2, 2021 by Karen Jagoda

    Don Caldwell is Editor-in-Chief of Know Your Meme and an expert on the growth of memes, GIFs, viral videos, and other digital content that is widely shared and hits a responsive chord.  Don talks about tracking Internet culture, the history of the word meme, the life cycle of memes, and how social media fuels the speed of how fast and far memes spread. While predicting which memes will go viral is difficult, Don had a feeling that the image of Bernie Sanders wearing his mittens at the Biden Inauguration was going to be a winner. He points out that memes need to use strong symbolism in order to grab attention to elicit an emotional response and encourage sharing.  He also reminds us that memes have a life of their own and can not be tamed once unleashed on the internet. He emphasizes that candidates and advocates need to really understand internet culture in order to create a successful meme. @KnowYourMeme @DonCald #memes #BerniesMittens KnowYourMeme.com  

  • Taking Action Against Asian American Pacific Islanders Hate Crimes with Ken Fujimoto APAPA
    on May 21, 2021 by Karen Jagoda

    Ken Fujimoto is the National Spokesperson for the Unity Against Hate Rally and Executive Director at APAPA a non-partisan non-profit grassroots organization focused on empowering Asian and Pacific Islanders in civic and public affairs.  We talk about the goals for the rallies that were held around the country on May 15, the sponsors and participants, and the current anti-hate legislation. While some Hispanic voters may be motivated by Spanish language political and advocacy ads, Ken emphasizes that the AAPI community generally sees English as the preferred language for calls to action or persuasion. Ken also shares his own experience with anti-Asian hate as a third generation Japanese American and motivation for his efforts to raise awareness about anti-Asian hate crimes and drive change. @APAPAHQ #UnityAgainstHate #AAPI #API #AsianAmericanPacificIslanders CommunityAgainstHate.org APAPA.org

  • Power of Memes and GIFs to Break Through the Noise with Deepak Puri The Democracy Labs
    on May 14, 2021 by Karen Jagoda

    Deepak Puri, Co-Founder and CEO, The Democracy Labs shares insights about the use of memes, GIFs and stickers in a time when people have increasingly short attention spans and are bombarded by messages. There is no magic formula for what will go viral but experimentation is key as are optimizing the images to appear on search engines and having memes ready to go when there is a planned activity. Deepak also reminds us that there are many languages that voters are comfortable with. Translation technology makes it easy to create captions for videos and GIFs in Spanish, Chinese, Tagalog and Portuguese as he demonstrated in his highlight reel of Liz Cheney's speech.  Deepak also shares insights about the impact of voter suppression in places like the Navajo Nation and the impediment of the lack of internet access in getting voting information. @TheDemLabs #COVID19 #LizCheney #votersuppression TheDemLabs.org Liz Cheney's speech on protecting democracy in five languages

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