Off The Marc

Bickering Over: PR Crises – Ted Cruz, A Chatty School Board, and Chris Harrison, Oh My!

We’re talking about mega PR crises in this episode of the Bickersteins. Everyone from politicians to big companies, to entertainers and more are “stepping in it” lately. Senator Ted CanCruz, host Chris Harrison from The Bachelor, a school board caught mocking parents, it’s like there’s something in the water causing prominent people to make bad …

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Bickering Over: Perfecting Your Video Strategy With Content Creator Meredith Marsh

This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business’ video strategy. In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And if your business is doing video–make sure you’re doing …

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Bickering Over: Why The Redskins, Aunt Jemima and More are Rebranding: With Marketing Expert Mike Jackson

This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics.  Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change.  To help guide the conversation, Mike Jackson, CEO of 2050 Marketing joins the episode to …

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Bickering Over: Protect Yourself From Cancel Culture – With Reputation Management Expert Dr. Elliot Schreiber

This week on Off The Marc With The Bickersteins, Marc and Kathy discuss “Karens”, cancel culture, and the risk to you and your company’s reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect yourself from a scandal? Special guest Dr. Elliot Schreiber gives …

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