To say that the Aston Martin DBX is the British automaker’s most important new model is an understatement. In the first quarter of this year, it made up 55 percent of Aston Martin’s sales, increasing revenue by 150 percent. Aston Martin’s return to Formula 1 is also giving the brand more presence outside the UK, but there is still a lot that needs to be done to revitalize the company after a difficult 2020. Speaking with Autocar, company boss Tobias Moers has outlined what the future holds for Aston Martin.
As part of a new expansion plan known as “Project Horizon,” by the end of 2023 Aston Martin will launch “more than 10 cars,” many of which will be electrified. These will include a series of plug-in hybrid and, yes, fully electric cars that will ride on a flexible skateboard-style architecture supporting different body styles.