New interior trim environments, called ‘Create,’ ‘Accelerate, and ‘Inspire,’ are available across the lineup and can be viewed on the configurator, too. The intention is to make selecting the ideal interior easier by bundling up materials, colors, and features selected by the design team. Completely bespoke interiors are totally possible but they require additional time, hence those pre-selected environs.
As they build their new Aston Martin DBX, Vantage, DB11, or DBS, customers can alternate from a purely online experience to one with a human being, meaning they can be put in touch with their local dealer for personalized assistance. A downloadable brochure detailing their new car’s specs can also be shared on social media.