Self-professed “chunky yet funky” drag queen Latrice Royale is having a big 2021. The RuPaul’s Drag Race fan favorite turned a catchphrase from season 4 (“get these nuts away from my face!”) that had RuPaul screaming with laughter into a career opportunity, recently landing an ad campaign with Squirrel Brand Artisan Nuts.
Capitalizing on the catchphrase just made sense – not only is Latrice forever linked to a joke about nuts, but a blend called “Ruby Royale” couldn’t not involve Latrice Royale. It’s also great exposure, with the campaign taking her to home shopping network QVC and giving her some shine during a time when in-person events — typically the main source of a drag queen’s income — are on hold.
Source: News | Billboard